Who’s texting in the U.S.?
Age 18 – 24 86% up from 84% in 2005
Age 25 – 44 82% up from 62% in 2005
Age 45 - 54 75% up from 28% in 2005
Age 55 – 64 68% up from 14% in 2005
There are 243.4 million cellular subscribers in the U.S. representing 81% of the total U.S. population.
The number of text message users in the U.S. from age 45 – 64 grew 7 times as fast as among teenagers since 2005.
Women in their 40’s are the fastest growing text message demographic in the U.S.
The 3 things people won’t leave home without: Cell phone, keys, wallet/purse.
Among 1,157 parents, 50% said they learned to text from their children, and 75% of them said it improved communication with their children.
June 2007 - There are 240.8 Billion text messages sent annually in the U.S., compared with 157.2 Billion in 2006.
In June 2007, 41.6% of mobile subscribers in the U.S. used text messaging.
75 % of cellular plans sold in the US include text messaging.
The number of subscribers to text messaging grew 88% in the first 6 months of 2006.
95% of all text messages are read.
40% of major brands in the U.S. have already deployed Text marketing campaigns since 2005. 89% of them consider text marketing to be acompetitive differentiator due to personal, real time interaction with their customer.
17.2% of US mobile subscribers have received opt-in text message offers.
The response rate for text message marketing is 12% compared to less than 4% for email and 2% for direct mail.
Only 25% of phone calls to personal phones are answered during the business day.
Only 75% of OPTED-IN emails actually make it to the inbox.
12.8% of U.S. Households are wireless only.
Minneapolis and Detroit have the largest percentage of wireless only households at 19%.
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